Why Do Gamers Buy Games: Exploring The Gamers Motivation

When it comes to understanding the factors that drive people to purchase a video game, it’s crucial to consider a variety of influencing factors. While an intriguing story or premise is a significant motivator, there are several other key elements at play. Price is a substantial factor, with 15 percent of buyers citing it as an important consideration. Additionally, word of mouth recommendations hold sway for 11 percent of potential purchasers, while 10 percent are enticed by a game that continues a beloved series. Familiarity from past gaming experiences plays a role for 8 percent of buyers, and 7 percent weigh the quality of graphics as a deciding factor. This data was collected on April 15, 2015, shedding light on the multifaceted nature of consumer preferences when it comes to gaming choices.

What motivates gamers to invest their money in video games? The concise response lies in the value they derive from these experiences. Interestingly, in today’s gaming landscape, even titles labeled as “free” often incorporate mechanisms designed to encourage spending. For instance, this became evident to me when I launched Sim City Build It this morning. In this context, we will explore the underlying reasons behind gamers’ willingness to spend their money on video games.